LVMH buys 1,758 carat diamond from Lucara

On 15 January 2020 (full press release here) it was announced that LVMH has acquired a 1,758 carat diamond from Lucara Diamond Company. Named Sewelô, the diamond is reportedly Botswana’s largest mined diamond.

French behemoth LVMH, more specifically Louis Vuitton bought the gargantuan diamond as yet another unexpected power move in the luxury sector. This is a strategic collaboration and indicative of the high(er) end of the fine jewellery market.

From Fenty to Tiffany. What could possibly be next for LVMH? Excited to keep eyes peeled …