On 14 August 2019, BaubleBar launched their latest collection. This time with gold and diamonds. Since its inception, the millennial fave has been selling costume jewellery. The was a mini detour back in 2017 with the Everyday Fine Collection, featuring 18K gold-plated silver jewellery for less than USD$100. With the latest collection, prices start from USD$55 up to almost USD$1000. So now loyal fans and newbies to the brand can indulge themselves.

Baublebar's fine jewelry.

When Daniella Yacobovsky-Fiala (co-founder of BaubleBar) was asked about this bold move, she said: “Since the beginning, the voice of our customer has led our product evolution…”