Every Monday The Carat Soup shines a spotlight on hidden gems: extraordinary women in our industry. This week my focus is on Nadine Ghosn, founder and jewellery designer @NadineGhosnJewelry (NGFJ)

Ghosn’s designs are relatable, quirky and put the fun back into fine jewellery! Adored by Karl (Lagerfeld), Jay-Z, Beyonce and Forbes. Overall fans of NGFJ range from heritage brands, celebrities to even a well known food outlet.

Nadine opted for an organic approach to business growth and to this day does not use PR or marketing firms.

Sharing her jewellery journey on Instagram and getting direct feedback via comments and DMs. I wish more fine jewellery brands could be like this! #FanGirl Many of the old school brands could learn a thing or two from this award-winning jewellery designer. They should take a leaf out of her book and adapt to our changing world.

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