Every Monday The Carat Soup shines a spotlight on hidden gems: extraordinary women in our industry, spearheading both sustainable and ethical luxury practices. This week my focus is on Caroline Scheufele of Chopard.

In their words, “Chopard is one of the last family-run watchmaking and jewelry company. Since the 1980s, Karl and Karin’s children Caroline and Karl-Friedrich have played an active part in the company. Caroline and Karl-Friedrich are Chopard’s current co-presidents. They each showed their independence: Caroline Scheufele, who is responsible of the ladies’ collections, developed the jewelry section and later the high-end jewelry department.”


Caroline’s  commitment to sourcing ethical gold and coloured gems is admirable and noteworthy. The Swiss based jewellery and watch maker were ahead of the curve, in a time before ethical practices were the ‘thing du jour’. Chapeau!