What is the first thing that comes to mind when you think of the colour red?

  • Love
  • Passion
  • Danger/alert
  • Good luck (or perhaps bad luck?!)

As this varies across cultures, there is no definitive answer.

Whilst many consumers are turning to rubellite or red-pink tourmaline as a lower cost alternative to ruby, there are still many vying for the iconic ruby red rubies.

Fascinating article that’s worth reading, here (link).